Amazon Kindle at Tesco!

Just discovered that Tesco UK, now stocks the Amazon Kindle at their stores. Both the 3G and the Wi-Fi versions of the Kindle Wireless Reading Devicecan now be purchased off the shelf.

Amazon is using Tesco and possibly other stores as a new route to market, by making them available on the high street. This way Amazon can target new buyers who are not already Amazon customers.

Besides it also gives everyone the chance to try out the kindle before a purchase.

Look out for the Kindle at the Tesco Extra near you.